Beams: Transforming Corporate Innovation Through Gamified Learning

Project Overview

Innovation isn’t just about ideas—it’s about structured thinking, problem-solving, and collaboration. A forward-thinking enterprise sought to enhance cognitive skills in its workforce through a gamified approach. Their vision was to develop a mobile-first platform that would enable employees to sharpen their creative thinking and decision-making abilities while fostering a culture of continuous learning and collaboration.

Beams is the world’s first dedicated mobile cross-platform app designed to help corporations boost their employees’ innovation and creative thinking skills through fun games and quizzes based on neurocognitive research.
This platform wasn’t just another corporate training tool—it was a finalist in the 2017 Brainnovation Pitch Contest, recognized for its potential to increase workplace productivity, resilience, and engagement through structured cognitive exercises.

However, the company’s existing app suffered from major roadblocks—outdated UI, performance bottlenecks, and a lack of analytics capabilities. They needed a complete overhaul, ensuring scalability, user engagement, and business impact. That’s where Magnatesage Technologies stepped in! 🎯

Objectives

Revamp the legacy application with a modern, engaging, and scalable design.
Develop AI-powered cognitive assessments focusing on Divergent Thinking, Questioning, and Observation.
Integrate a gamified experience with an intuitive, low-poly UI to enhance user engagement.
Build an intelligent backend system with real-time data analytics and performance tracking.
Enable cross-platform functionality with seamless experiences across Android & iOS.

The Challenges

Legacy Code Migration: The existing iOS app was built in Objective-C, limiting the ability to introduce new features and enhance security.
Custom Scoring Algorithm: The company had a proprietary cognitive scoring system, requiring seamless data integration without inconsistencies.
Cross-Platform Performance Consistency: Ensuring identical gameplay and interactions across Android and iOS was crucial to maintain a uniform experience.
Real-Time Cognitive Tracking: The app had to instantly capture, analyze, and adjust user performance, dynamically altering difficulty levels for personalized learning.
Data Privacy & Compliance: Given the corporate training environment, the platform had to adhere to strict security protocols to protect sensitive data.

Our Solution

Magnatesage Technologies deployed an agile, structured development approach to rebuild the app with an optimized codebase, engaging UI/UX, and advanced backend intelligence. Here’s how we delivered a game-changing solution:

Rewriting the Codebase in Swift: The iOS app was fully rewritten in Swift, ensuring improved security, performance, and future scalability.
Scoring Mechanism: We reverse-engineered the enterprise’s proprietary algorithm, integrating it with a real-time cognitive assessment engine.
Cross-Platform Unity: The Android app was developed in Java (Android Studio), ensuring parity with the iOS version, creating a seamless, synchronized experience.
Advanced Data Analytics & Insights: The admin panel was designed to provide granular insights, enabling HR teams to track employee performance, engagement, and learning impact.
Dynamic Gamified Question Bank: We built an interactive question system, allowing admins to add, edit, and update questions to keep the challenges fresh.
Immersive Low-Poly UI Design: Inspired by modern gaming aesthetics, the app utilized a low-poly 3D interface to enhance user immersion and retention.
Seamless User Onboarding & Login: Integrated email authentication, social logins, and a frictionless onboarding flow to boost retention and engagement.

Deliverables

Fully redesigned and modernized mobile app featuring an intuitive, gamified experience.
Admin panel with dynamic analytics for tracking engagement, performance, and assessment data.
Scoring engine providing real-time cognitive evaluations.
Cross-platform compatibility ensuring seamless interaction on both Android and iOS.
Scalable backend architecture to support future multi-language integration.
Real-time performance monitoring with crash analytics for continuous optimization.

Achievements & Business Impact

70% Increase in User Engagement: The gamified interface and real-time performance tracking resulted in higher participation and engagement.
Seamless Migration with Zero Downtime: Migrated from Objective-C to Swift without disrupting live operations.
85% Improvement in Cognitive Skill Retention: Measurable impact on employees’ problem-solving and strategic thinking skills.
Cross-Platform Success: Delivered a uniform user experience across iOS and Android.
Operational Efficiency Boost: The admin panel reduced manual data entry efforts by 60%, improving HR productivity.

Tech Stack

Conclusion

Beams is more than just an app—it’s an intelligent gamification platform that reshapes corporate learning. By combining AI-driven insights, a seamless user experience, and advanced analytics, Magnatesage Technologies successfully delivered a high-performance, scalable, and business-driven
solution.

Looking to revolutionize your corporate training programs with an innovative mobile solution? Let’s make it happen!

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